BMK* 221

A course designed to study the communication aspects of marketing. Covers
basic marketing strategies for advertising, personal selling, sales promotion,
and public relations. Topics include selection of media, consumer motivation
and behavior, competitive climate, and segmentation strategies. Formerly listed
as MKT 204, not open to students who have successfully completed MKT 204.
Prerequisite: BMK* 201 or permission of the instructor.