PRINCIPLES OF MARKETING

BMK* 201

An introductory study of how organizations market their products and services.
The course examines how marketing management within a firm creates and
implements a marketing strategy. The students will learn how to identify the
target market and build the product, price, promotion and place strategies that
satisfy individual and organizational needs. Formerly listed as MKT 101, not open
to students who have successfully completed MKT 101. Corequisite: ENG 043:
Writing: Paragraph to Essay.