INTRODUCTION TO MASS COMMUNICATION

COM* 101

This course begins with a review of basic communication theory, followed by
exploration of the history and nature of mass communication in American
society. Topics include the technological development and business structure
of print and electronic media, media professions, government regulation of the
mass media, and the media’s impact on culture and society. Special emphasis
will be placed on how digital technology and the Internet continue to affect
traditional mass media processes and forms.