Don’t Debate, Persuade! Constructing the Velvet Argument 

Never doubt this – persuasion is powerful. It’s the plaything of lawyers, salespeople, contract negotiations, and agents to name a few talent higher profile professions. But, it is also used daily the workplace by our leaders and colleagues alike. Persuasion is the fine art of influence and in this course you will learn not only how to persuade, but to recognize when you are being persuaded.

Objectives:

  • How reciprocity works.
  • Why it’s hard to take back “yes.”
  • Leveraging social proof.
  • Keys to “likeability”.
  • Using authority.
  • Scarcity and limited time offers

Prerequisite: None

Course Sections

Summer 2019

Day/Date/Time: Thursday, 6/20/19, 9:00 am – 4:00 pm

Instructor: Domenic Gugliotti

Room: 307

Cost: $90

Fall 2019

Day/Date/Time: Thursday, 11/21/19, 9:00 am – 4:00 pm

Instructor: Domenic Gugliotti

Room: 307

Cost: $90